Transparency, Trust, and Community: What Sets Us Apart in Energy Procurement

Merrill Mangalasseril • September 29, 2025

Transparency, Trust, and Community: What Sets Us Apart in Energy Procurement

In the world of deregulated energy, the word transparency gets thrown around often. Many of our direct competitors claim to be “open-book” from day one, making it their core differentiator. But when we’ve had the opportunity to review proposals brought to us by clients, what we’ve found is that transparency is often conditional — offered only when pushed, or when it benefits the energy broker.


At Ananta Energy Source, transparency isn’t a marketing slogan. It’s part of our DNA. Since 2011, we’ve operated under the belief that every client deserves a clear view into supplier pricing, margins, and market dynamics. For us, “open-book” isn’t optional — it’s how we’ve built trust and loyalty across hundreds of commercial accounts.



Beyond Contracts: Relationships Built on Intimacy

Our clients don’t just receive proposals. They get a partner who understands their business as if it were our own. Whether it’s hotels navigating rising PJM capacity costs, small businesses evaluating short-term vs. long-term deals, or property owners trying to manage risk in volatile markets, we tailor every strategy with the detail and care of a boutique advisor.

We’ve been called the “Jerry Maguire of energy deregulation” or even the “Robin Hood of energy procurement.” While those nicknames might sound colorful, they capture what we stand for: fewer clients, deeper relationships, and a relentless drive to fight for what’s right.


Community Matters

But our commitment doesn’t stop at procurement. We believe business is also about giving back. That’s why you’ll find us co-sponsoring volleyball tournaments, supporting cultural events like Garbas and Diwali, hosting tailgates, or contributing to charities close to our clients’ hearts. Our involvement goes far beyond the boardroom because our clients aren’t just accounts — they’re partners in business and community.


A Different Way Forward

So while others talk about transparency, we live it. While others focus on scale, we focus on intimacy. And while others spend on logos and booths, we invest in relationships — in business and in community.

At Ananta, we’ve been doing this for nearly two decades. The result? Long-standing client partnerships built not on slogans, but on trust.

If you’re ready for a partner who puts your business first — and proves it with every proposal — let’s talk.

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